Great things start small — UGG Australia began with surf, sheepskin, and the carefree attitude of Southern California. In 1978, Australian surfer Brian Smith arrived in the US with a need for big waves and an idea for a comfy surf boot. Smith teamed up with a shoe manufacturer in Australia and the UGG Classic Short boot was born.
Crafted from Grade A merino sheepskin, the boot's cozy feel and laid-back look caught on with west coast youth culture. Popularity exploded and by the mid 1990s, UGG Australia had reached cult status in California.
In 1995, Deckers Outdoor Corporation acquired UGG Australia. They expanded the product line to include more boots, casual shoes, and slippers. Soon after, photos of celebrities wearing the latest UGG boots hit magazine covers. UGG Australia was becoming a symbol of fashion and luxury. Sheepskin boots started popping up on the model runways of Paris and Milan. When UGG Australia was named Footwear News' "Brand of the Year" in 2003, the surfer boots had reached worldwide fame.
Today, Deckers offers an extensive line of UGG boots, UGG shoes, UGG sandals, and UGG slippers for men, women, and kids. Accessories and all-weather products are also offered by UGG Australia. Worn by young and old, from Hong Kong to New York City, UGG Australia still stands by its humble origins — a cozy, comfy shoe made of premium materials. Just as they did 40 years ago, UGG Australia takes great care to ensure that every shoe looks and feels great the first time... and every time after that.
At Fleece Footwear, we know UGG Australia and carry only Genuine UGG Austrailia footwear. If you have Sizing questions, or have UGG counterfeit concerns, UGG shoe care maintenance, or want to know about the latest in UGG fashion — we've got you covered. Let us show you how much we like UGG Australia footwear and why you should like them, too.