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Founded in 1942, the Naot brand has been dedicated to making beautifully crafted footwear, offering a full line of Naot shoes, Naot sandals and Naot boots. Originally, Naot started as a small factory or kibbutz that produced work boots. In 1988 Naot Mordechai almost shut down it's shoe factory. Tel Aviv University decided to use Naot Mordechai for a study of failing companies. Ami Bar-Nahor a student at the time came up with the idea of making a sort of Israelization of the Birkenstock. Bar-Nahor spent four years at Naot Mordechai. While at Naot Mordechai, Bar-Nahor hired a young designer from Bezalel Academy of Arts and Design in Jerusalem to add color and interest the the old style sandals. In 2006 Shamrock Holdings, based in Burbank, California purchased 66% of the enterprise. Today, Naot is an international success story and is now Israel's leading manufacturer and exporter of footwear.
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